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Medisim Taps 919 Marketing for National PR Campaign

January 11th, 2010

Medisim Taps 919 Marketing for National PR Campaign

Israeli company chooses top Triangle firm to orchestrate campaign around American product launch

Holly Springs, N.C. – August 6, 2009– 919 Marketing, a top ten Triangle area public relations, marketing, and consulting firm, has been selected by Medisim, Ltd. to provide public relations support and social media marketing for a new thermometer launching in the American market this summer.

The Israeli-based company is the developer of the Temple Touch thermometer, sold in Wal-Mart and Walgreen’s stores around the country.  Temple Touch accurately and quickly measures temperature on the forehead, and its technology is so revolutionary that it formed a new category in the thermometer market– conductive forehead thermometers.

919 Marketing will provide a broad scope of national public relations services for Temple Touch, as well as support the company’s online sales efforts.  Moshe Yarden, CEO of Medisim, says he chose 919 over other US firms because of the agency’s success in mapping out and executing breakthrough marketing strategies for promoting consumer products.

“919 Marketing has a clear and proven track record of getting clients national coverage in major media outlets and creating an online voice for companies and their products,” said Medisim CEO, Moshe Yarden. “I was impressed with their passion to share our vision and products with the American market and am looking forward to working with 919.”

“The vision of Moshe and the Medisim team is something we were impressed with from day one, and we are excited to add another groundbreaking account to our international client roster,” said 919 Marketing CEO, David Chapman. “Medism’s thermometer is an innovative and landmark product and we can’t wait to help them tell their story.”

919 Marketing continues to expand its list of notable clients from coast to coast, including Senior Helpers, BioSignia, State Water Heaters and Doctor’s Express. In the last year alone, 919 has placed clients in national media outlets including Fox News, the CBS Evening News, NBC Nightly News, ABC’s World News Tonight, The View, The Today Show, The Wall Street Journal, National Public Radio, Ladies Home Journal, REDBOOK, The New York Times, and USA Today, as well as leading websites including ESPN.com, BusinessWeek.com, CNN.com, Washington Post.com and MSNBC.com.

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About 919 Marketing Company:

919 Marketing is a nationally recognized marketing, consulting and public relations firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and drive profitable business growth.  Headquartered just outside of North Carolina’s Research Triangle Park, 919 was founded over a decade ago by CEO David Chapman. 919 is an unconventional firm with an uncanny ability to develop winning marketing strategies for a roster of companies including The Rosetta Stone, Kerr Drug and Jersey Mike’s Subs.

919 marketing provides strategic planning, public relations, interactive marketing and creative development services – each utilizing proven processes that have been refined and validated over hundreds of client engagements. For more information, visit www.919marketing.com.

About Medisim:

Medisim Ltd. was founded in Israel in 1995 by a group of professionals in the fields of physics, engineering and medicine. Combining their know-how into extensive multi discipline research, the company invented a novel method for determining accurate core body temperature in a fast and non-invasive way. This entirely new concept named R.A.T.E. ® (Rapid, Accurate, Temperature Establishment) positioned Medisim as one of the leading sources for precise temperature determination tools and created a new category – high-speed conductive thermometers for forehead temperature measurement.

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How To Provide Local Online Marketing Services In Your Area

January 11th, 2010

If you are a search engine marketing professional, one of the most untapped markets for new business would be local marketing. Much of Main Street America is not on the internet as yet, especially many brick and mortar businesses that started up 10-15 years ago. It just wasn’t an option, and no one has since taken the time to get them into the 21st century so far. This is where you come in.

Most of this business is as close as around the corner. Places where you shop, merchants who you may already have a great relationship with could be dying for your services. In today’s world of shrinking profit margins and recessionary budgeting, traditional modes of advertising are for many businesses out of the question. Large budgets devoted to advertising both in print and in other media have taken a hit, and these business owners are scrambling to try and find ways to not only replace lost business, but generate new.

The internet offers that in spades. With low cost methods of advertising, positioning these businesses in the search engines with local online marketing, many offline businesses could realize a huge shot in the arm simply by utilizing the services of someone skilled in these areas.

Some of the services that you may be able to provide for these business owners might include things like securing a good domain name, web hosting, constructing and maintaining a website or blog (or both) search engine optimization, local search marketing through both SEO and pay per click advertising, content creation, social media marketing, consulting, web promotion and much more. Remember, most of the owners don’t have any sort of background in this type of business at all, and you will be able to position yourself in a manner where you will be practically indispensable.

Joe the painter may well be an artist in his own right, with dozens of years experience and know-how at his disposal, but ask him to set up an opt-in form on his web page and you’ll draw blank stares. Most business owners, especially these days, have very little time or patience to learn a whole new skill-set; that’s why they’ll gladly hire and pay you handsomely to take care of it for them.

Your arrangement can be piece work, a consulting gig, or maybe even a staff position. It’s very much up to you how to structure your work here. Work to your strengths, and make sure that you don’t promise something you can’t deliver. If you are unable to do a particular task yourself, outsource it if possible to someone else who can. This benefits all concerned as long as the outsourcer does good work.

Providing local online marketing services to businesses in your area and can be an easy and very lucrative way to pump up your income. You would do well to take some time and figure out how best to take advantage of your skills and help some of the people you may already have relationship with!

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Video Submissions are now the bomb in online marketing!

January 10th, 2010

For quite awhile content submissions and article submissions have been powerful online marketing tools for webmasters or SEO Consultants wishing to SEO their client sites.  These efforts are now increasingly complemented by site video submissions.

Video submissions involve producing a 30 or 60 second video on the site, perhaps introducing the site and its various products and/or services, and this can usually be done in-house, with brochure fotos and logos.  Video submissions do not have a voice over, so you basically have to concentrate on making sure that the pictures and graphics look nice, and that the video flows well.

Client site video can be submitted to several video submissions venues, but two of the most popular ones are You Tube (www.youtube.com) and Meta Café (www.metacafe.com).  Submissions to You Tube are particularly effective because that venue is actually owned by Google itself, which means that your site will be soon indexed by Google directly off the You Tube submission.

This brings us to the big advantages of video submissions.  The obvious one is that more people will find out about your site online, via your video.  You can tell how many online visitors have seen your video by the number of hits it incurs, which is listed just beneath the video itself, on the far right.  If you have a video for a car dealership site posted on You Tube, for example, and after two months it says that there are 288 hits, that means 288 people online have seen that video.

The hits are nice, of course, but it not really what you are after.  The main purpose of these video submissions is to ensure that search engines such as Google and Yahoo are finding those videos and from there going to your site and indexing it.  Search engines value new information, whether it is in the form of an article or a video, particularly if that new information serves to educate and inform people about a company and its products and/or services.  For this reason, search engines accord a high “information value” to video submissions, particularly if they are more educational as opposed to promotional.

If you are a Webmaster or an SEO Consultant aiming to increase the online presence of a particular client site, you would do well to make sure that video submissions, particular to You Tube and Meta Café, are part of your website marketing mix.

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Knowledge…A Necessity for Successful Online Marketing!!

January 10th, 2010

Knowledge…A Necessity for Successful Online Marketing!!

When considering what is needed to succeed on the internet, one thing will always rise to the top of the list. The answer is very simple. Knowledge!! Without knowledge you or your business will not have a direction to follow or a chance of success. If you’re really serious about your future in business, you must immediately take the time and set your goals and then pursue the knowledge necessary to accomplish those goals. Having knowledge and applying that knowledge will equal experience. If experience and knowledge are put into action you are bound to succeed in whatever aspect of life you are working on.

I always like to see how Wikipedia describes a particular subject. The following is from Wikipedia, the free encyclopedia:

Knowledge:

“Knowledge is defined (Oxford English Dictionary) variously as (i) expertise, and skills acquired by a person through experience or education; the theoretical or practical understanding of a subject, (ii) what is known in a particular field or in total; facts and information or (iii) awareness or familiarity gained by experience of a fact or situation. Philosophical debates in general start with Plato’s formulation of knowledge as “justified true belief”. There is however no single agreed definition of knowledge presently, nor any prospect of one, and there remain numerous competing theories.”

Expertise and Skills:

As the definition explains, (i) expertise, and skills acquired by experience or education is what its all about! It’s going to require a lot of commitment on your part to make it all happen. You must take that first step and commit to getting the knowledge you need to make intelligent decisions regarding your business and future. There are no magic buttons as seen on TV. Set a realistic goal and stick to that goal and you will see results quicker that imaginable. Don’t put it off another day…Start right now on your journey to acquire knowledge.

Believe in Yourself:

You must have a belief in yourself…in your mind and inner self that 1) you must increase your knowledge, and 2) commit to gaining that knowledge regardless of how long it takes. You may have an education goal that you want to finish by a specific date…that’s OK. Never put a time frame on being a success on the internet. Have an open mind to continue to add to your knowledge base with online class room training and work hard to get the experience you need. This is not going to happen over night. The old saying “anything worth doing is worth doing right” is so true when your studying to better yourself and your business. There are no shortcuts. Commitment of time, money and self is important if you’re really serious about your online success and future.

Complex Cognitive Processes:

Another quote from Wikipedia! “Knowledge acquisition involves complex cognitive processes: perception, learning, communication, association and reasoning. The term knowledge is also used to mean the confident understanding of a subject with the ability to use it for a specific purpose.” I think this quote is well said….I can’t add anything to this explanation.

Online Help:

There is online help that will shortened you journey to successful internet marketing. Go to Google and search for automated marketing tools, automated marketing systems and see what you can find that will help you get the knowledge you need to go forward with your marketing endeavors.

Professional Help:

I invite you to visit some of my sites and see what I am talking about. If you need additional information or need personal mentoring, please contact me at the following contact information. The eBiz Solutions Team with BLM Traders is standing by to help you in your learning process.

“Let’s Build Your Business Together”

Larry L Miller SEM/SEO Consulting

 

 

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Business Cards: A Marketing Consultant’s Trade Secret

January 9th, 2010

Marketing your consultancy firm using business cards

* Before meeting with a foreigner client, know his culture’s etiquette. In Japan, receiving business cards is considered an act of honoring the giver of the card. This is why they accept business cards with both hands then bow before giving their card in return. When meeting with prospective foreigner clients, research on their customs. The preparation might close the deal.

* Have your cards on hand at all times. Keep a stock of your business cards and try not to run out of them. When you are introduced to the right client who is enthusiastic about your services, it would be such a waste if you could not produce a business card. Numbers written on the back of a paper napkin will not work for serious corporate clients seeking professionals who will help make their company successful.

* Print your business cards from a reputable online printer. You will be judged by the quality of your business cards and a good design will not be enough. Aside from the design, the recipient will also notice the paper quality that you used. Low quality paper is not a good way to put your best foot forward. UPrinting.com gives you good quality business cards with a variety of choices in cardstock gloss or matte. You design and customize or UPrinting.com can do it all for you.

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Web Marketing Services – Effective Ways to Tap the Online Market

January 9th, 2010

 

Have you ever thought why your competitor has created waves in the online world while you have just created small ripples? Perhaps you have still not tapped the entire market while your opponent has used the right strategies to rope in all possible customers – national, international, and customers from remote areas.

 

How to attract traffic – the best traffic that would boost sales? How to stay right on first page of search engines without resorting to unethical means? What correct strategies to choose so that your company’s name and prestige becomes the buzzword?

 

Web Marketing – The Effective Way

The answer lies to the proper management of online marketing. Web marketing is a scientific approach to promote your products and services in the online world. A lot of strategies, tips, and ideas go in creating a successful marketing policy.

 

The result is simple: you can measure, meet, and even surplus the Return of Investment (ROI) of your business.

 

What are the Advantages of Web Marketing?

Online communication and promotion has progressed quite a lot in recent times. About 70 percent and more customers buy products or settle for some services after checking out the commodities or the company from the Internet. As a result, a business which is not doing enough to promote its goods online is really missing a good lot of opportunity.

 

Traditional marketing cannot tap all customers. Web marketing helps to rope in customers globally and from remote areas too. Through this form of marketing, millions of people can know your services or products. Internet marketing is also cost-affective, efficient, dependable, and can be done very quickly.

 

There are many advantages for web marketing. Take a look at how this form of promotion can work wonders for your business.

 

…And, it also gives an edge over your competitors.

 

Our Web Marketing Services

Competition is tough in the online world as all entrepreneurs are vying to make it big by using ethical marketing techniques. Internet Marketing is developing even today as new web-related technologies are being discovered by technocrats. Our latest web marketing services that we offer to our clients are timely delivered, efficiently done, and perfectly matched to the competitive environment. Some of these are…

 

…And, we also report on the developments – big or small – from time to time to our clients.

 

Web Marketing – Its Incredible Results

How would you know if you have been following the right marketing strategies at the right time and to the right market? Has the right information being delivered to the people who require the products? Our web marketing solution has a definite answer. It is specific, measurable, attainable, realistic, and timely delivered.

 

Whether it is an e-commerce, content development, web hosting and design, link building, or Pay-per-Click solution, we meet the expectations of our customers and show you the results.

 

What Do We offer?

We have a versatile team that is equipped with the latest technologies to promote e-Marketing. As online marketing needs apt strategies, it must be well researched and planned before being implemented. Apart from the ongoing process, we also offer an efficient maintenance and monitoring of the marketing strategies. We follow steps, such as:

 

…And, we guarantee the success in our promotional activities. Our 24*7 customer cell can readily pick up your calls or emails at anytime of the day. So, why wait to begin your endeavor in online business? Choose us to be your guide for your web marketing scheme.

 

We ensure that your presence is felt in the online world.

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Top 5 Signs To Look Out For When Hiring An Online Marketer

January 8th, 2010

If you are a “normal” bricks and mortar business and you are looking to hire the service of an SEO expert or search engine marketing service to handle your online marketing, then you need to take heed of these 5 steps.

When you have read these steps, you will be armed with the questions you need to ask, or at the very least, you need to look out for these things:

1. Have the given your website the once over? When you have made contact with an consultant, do they ask you questions regarding your current website, like what keywords do you want to be ranking for, or what search words do you think people searching for you products or services. From this type of questioning, they are trying to get a feel for your business and who your prospects are. Really, this is just basic stuff. If the service provider has integrity they will do this.

2. Do they tell you how much their service will cost or do they tell you what your potential ROI will be? This is a critical step. This will mainly come towards the end of your consulting appointment. If they tell you that any particular service or package they offer will just cost a certain amount or money without tell you what your return of investment will be, you should run a mile! Any “professional” SEO person will tell you what your potential return will be based on what you have told them not only how much your average customer spends, but also how often. Of course this does depend on what your desired income is.

3. You will get instant results If you get told that they will get you results instantly, you should be a cautious. I mean, why will they say instant results if they have not worked on your site yet? Don’t get me wrong you could get results fast, but every consultant I know will tell you that you will typically see results in around 3 months.

4. The promise on number 1 results in Google Another warning sign. It could be done, however if the search term is competitive it could take long. Being at the top of the search engines is the aim, but if the top site is a .gov or .edu site you might just have to settle for top 10. The number 1 website could take years to achieve if your keyword search term is competitive. But, please bare in mind that not all positions are created equally. If you want to be number one and the traffic coming from that search phrase is a “buying” search phrase, have knowledge in the fact that it could take a while.

5. Keeping you in the loop How often will they be in communication with you? How will they keep you up to date? You want to be kept up to date with the work rendered on at least a monthly bases. you will need to get regular updates on your websites status. And even just to keep a nice client relationship going. Communication is key in this type of business relationship. If you can’t get hold of them, when you need them (at an agreed time for when they tell you is best to get in contact), consider looking elsewhere.

Follow these guidelines and you will fare well when hiring an SEO expert services to handle your marketing online.

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Do You Have What It Takes To Become an Online Marketer?

January 8th, 2010

Do You Qualify To Be An Online Marketer?

Is becoming an online marketing success your dream? Now the small business owner can participate in the same effective marketing programs the big boys use…without spending a lot of time searching for the right program and spending a lot of money. Do you have the commitment in your life to do what it takes to become an online success?

Internet marketing is the latest method most major companies are using to promote their businesses. With internet marketing; even the little guy can take advantage of this remarkable method of promoting their primary business. The internet is an inexpensive way for a business or an individual to get your name and/or opportunity before millions of potential prospects with only a small affordable investment. The question most small home based entrepreneurs ask themselves, is how can I get involve in this outstanding marketing opportunity without spending my life savings! Hi my name is Larry L Miller SEM/SEO Consultant….Make sure you read this entire article to see how you can take advantage of my experience and knowledge in your “quest for success”.

The direction most of us will take is to go online and search for marketing programs. This of course is the way you must start, however, which one of the 141,000,000 (that’s 141 Million) sites under home based business opportunities listing on Google do you choose? To the novice, this is a monumental task which could take years for you to finally decide on a program. How do you know even then, what you choose is the right or wrong marketing method? Well, you don’t know! Why? because you are uninformed of what you really need to accomplish your goals. Since time is money, it is to your advantage to consult with someone who has already been down that road, has made the choices and proved the system works. This takes a tremendous burden off your shoulders right from the beginning. “Knowledge equals success!”  Allow the professionals to help you acquire that knowledge quicker than trying to learn it yourself.

I searched the internet for over five years for a legitimate marketing program that I could afford. With the normal small business entrepreneur, affordability is the one thing that holds us all back. We don’t have the advertising budget enjoyed by huge companies like Coca Cola, General Motors or Wal-Mart. Early in your marketing quest, you must establish a reasonable advertising budget and stick to that budget or fairly close to the budget which we set in the beginning. Free isn’t always free…Cheap is not good, however, reasonable is imperative for us to participate in a system and then make the best of that choice can be expanded or until your advertising budget can be increased.

Make sure the programs you pick provides free live online and/or recorded training sessions.  Successful marketing specialist will instruct you in the latest marketing techniques that you can use in promoting your business opportunity. Knowledge is the key ingredient you need to succeed, and use that knowledge in your marketing endeavors for years to come. Learn from the professionals from the very beginning and have the knowledge to expand your business horizons as you need to later on.

Visit some of my sites and see for yourself what true value marketing is all about. After your review you can then make an informed choice of which type of programs you can participate in before you waste a lot of time and money on worthless marketing programs and systems.

In Summary:  Visit some of my sites and take advantage of the marketing tools that I am willing to share with you. This will give you an idea of the quality of marketing we’ve been talking about. This will get you off to a quicker start than trying to pursue your dreams of online success on your own. After your review of my sites, you may have additional questions, or need some personal mentoring….you can contact me at the following contact information.  The eBiz Solutions Team of BLM Traders is standing by to assist you with your marketing goals.  Call me today for your personal, no obligation interview to see if you qualify for our marketing services.

“Let’s Build Your Business Together”

Larry L Miller  SEM/SEO Consulting

 

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Websites Marketing the Benefits of Hiring an Internet Website Marketing Consultant

January 7th, 2010

Is your business website gathering cyber dust? Do you wonder why you even bothered creating a website in the first place? If you answered yes to either question, then you will benefit from working with an internet marketing consultant to develop your website’s marketing plan.

An internet marketing consultant can help you brush the digital cobwebs off of your business website. It’s worthwhile to get help from someone who understands internet marketing, and knows how to help you build a strong online presence. Why? Because if your website isn’t helping you build your business, you’re wasting a golden opportunity.

Many brick-and-mortar business owners overlook the potential benefits of internet marketing. Countless business owners build websites, fail to market them, and then wonder why their websites aren’t attracting attention.

The truth is there’s money to be made online, but you have to go out and get it. You have to market your business website to get the traffic flowing. Even if you have experience with internet marketing, a consultant can help you find what’s wrong and fix it.

Here are some ways an internet marketing consultant can help your business:

1. Website optimization. This involves making sure your business website is optimized to attract your target audience. It can involve writing new copy for the main page or adding content to additional pages. The consultant will make use of keywords people use most often to search for websites in your line of business.

2. Off-page optimization. The consultant will use various means to get one-way inbound links to your website. An inbound link is one that points to your website from another website. Inbound links help bring in more traffic and increase your website’s search engine rank.

3. Create feeder websites. A consultant may decide to build smaller websites that pull visitors to your main business website. This can be accomplished by creating a one-page website using Squidoo or a blog using Wordpress. The purpose of these websites is to give you an extra online presence without building an entire website.

4. Build a list. A consultant can help you build a list of prospects. When people join your list, they agree to receive communications from you. If they provide their email, then you can announce sales or send coupons to them. If they provide their home address, you can send them business related mailings.

Instead of trying to do it all alone, consider an internet marketing consultant. Concentrate on operating your business and leave the marketing to a professional. Your business will prosper because of it.

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Online Business – Hiring an Internet Marketing Consultant

January 7th, 2010

Hiring an Internet Marketing SEO Consultant to assist you in your online business is a big step forward towards achieving success online as you are finally admitting that it takes more than just will to get on top of the online market. This may not be good while you are still starting, but the possibility will open up once you have established yourself and with enough resources at your disposal.Most entrepreneurs would go along well with themselves, doing everything on their own and avoiding getting help due to the expense and time. However, to achieve success in this arena is to humble oneself and get beyond conventions of doing business. You are only one person and it is a savage world out there. Bringing in someone to assist you will definitely ease things up a bit.Advantages of Hiring a ConsultantLess than 25% of all business owners in the world hire consultants to assist them with the online aspect of their ventures. While this is so, they’re the ones who usually have higher search engine rankings, which means more traffic to their websites. This means that they actually get more chances to earn revenue than those who don’t hire consultants. These are verified truths that can be confirmed by just about every successful online business out there.If you have no prior knowledge in using keywords, meta tags, and other methods of search engine optimization such as link building, hiring an expert should make things easier and smoother for you. You might already be working with accountants, lawyers, bankers, and so on. Adding an online business expert in your team should not hurt at all, and may even accelerate the growth of your online business.Hiring the Best ConsultantThat internet marketing consultant that you hire better be good since that person will act as your guide in your online business. He will be your link to whatever is happening with your website, so you better be sure that he is on top of things. Trust and respect are what you need to be able to work together or things will absolutely not work out well.You will need to look at that person’s level of experience to know if he has been tested yet. However, don’t try to dream big by hiring someone who has worked for big corporations if your company is merely a startup. Go for one that is on the suitable level for your current needs.Make sure to ask for references and be able to contact each potential consultant to find out more on what it is like to work with one. It will also be a good idea to contact previous customers or employers to see if you can actually get a testimonial from them about working with that person.

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